New York City Tri-Fold Brochure
This Tri-fold Brochure was designed for tourists visiting the city that never sleeps. It highlights top attractions, must-try foods, neighborhoods to explore, and essential travel tips to help visitors navigate New York City. The goal of this brochure is to provide a visually engaging and easy-to-follow travel guide that enhances the tourist experience, showcasing the city’s energy, culture, and iconic landmarks.
Role: Graphic Designer, Writer Software Used: InDesign, Photoshop
Fashion Booklet Concept
This concept project was a fall fashion lookbook for a fictional brand, Maple and Thread Apparel. It showcased a collection of cozy cardigans with a theme of a peaceful autumn day at a farm. The goal was to highlight warmth, comfort, and the nostalgic feeling of fall. The colour palette and moonborad focused on warm, earthy tones to reflect the season of fall.
Role: photographer, graphic designer, writer. Tools used: Photoshop, InDesign, Figma.
Book Cover Re-design: The Outsiders
The Outsiders is a coming-of-age novel by S.E. Hinton that follows Ponyboy Curtis, a teenage Greaser navigating loyalty, identity, and class division in 1960s America. The story centers on the intense rivalry between the working-class Greasers and the wealthy Socs, exploring themes of friendship, belonging, and violence. This concept visually divides the Greasers and the Socs through a split jacket, representing the novel’s main themes of rivalry, identity, and social class. Images sourced from Pexels
Puma Speecat – Promotional Ad Campaign Concept
This concept campaign was created in collaboration with an art director to reposition the Puma Speedcat as a bold, everyday essential. Traditionally known for its motorsport roots, the Speedcat is reimagined here as a versatile lifestyle shoe made for daily wear. Target Audience: This campaign is aimed at individuals aged 20–30 who are influenced by current fashion and lifestyle trends. The goal is to position the Puma Speedcat as a stylish, trend-forward sneaker that resonates with a younger generation.
Roles: Andrei Krichenko- Art Director, Paul Merza- Photographer, Graphic Designer, Sarah Pellerito- Photographer, Graphic Designer
